Salesforce Pushes Marketing Cloud Next to End Do-Not-Reply Marketing
Salesforce is positioning Marketing Cloud Next as its exit from do-not-reply@ outbound, framing conversational two-way engagement as the alternative to one-way brand messaging.
Section
Marketing Platforms
The major marketing clouds and suites — releases, strategy moves and pricing shifts.
Salesforce Publishes Spring '26 Marketing Cloud Release Notes
Salesforce posted its Marketing Cloud Spring '26 release summary through its owned news channel and Google News distribution. Practitioners should treat it as a table of contents…
Salesforce Brings Agentforce to Life Sciences; Pfizer, Fidia Sign On
Salesforce repositions Agentforce for life sciences customer engagement. Fidia and Pfizer join as early adopters of the agentic AI rollout targeting field burnout in commercial an…
Salesforce and Google Cloud Confirm New Platform Integrations
Salesforce and Google Cloud confirmed a new set of platform integrations. The public summary does not yet disclose the specific capability names, version numbers, pricing tiers or…
Adobe Pushes Firefly AI Assistant Across Creative Cloud Apps
Adobe launched a Firefly AI Assistant that completes tasks across Creative Cloud apps in one workflow. The cross-app agent targets repetitive hand-offs between Photoshop, Illustra…
Adobe launches Claude connector for Creative Cloud inside AI chat
Adobe released a "creativity connector" for Anthropic's Claude, letting marketing teams invoke Creative Cloud tools directly from AI chat. Pricing tiers, regional availability, an…
Martech Tool Count Reaches 15,384 in Latest MarTech Landscape Update
The martech tool count has reached 15,384 in the latest MarTech Landscape update — a benchmark figure that shapes stack audits, vendor selection and consolidation cases.
McKinsey: Rewire martech from cost center to growth engine
McKinsey publishes 'Rewiring martech: From cost center to growth engine,' challenging the default overhead framing of martech budgets and asking CMOs to benchmark tools by revenue…
2026 Martech Landscape: Has 'Peak Martech' Arrived?
CustomerThink's 2026 Marketing Technology Landscape Supergraphic analysis asks 'Peak Martech Achieved! (Maybe)' — examining whether the decades-long martech vendor expansion has f…
AI Adoption Climbs in Martech, Integration Falls Behind
MarTech has surfaced the paradox at the center of martech stacks: AI features ship in platforms at speed, yet integration into live workflows keeps failing. The headline names a g…
Disney Taps Jennifer Creegan to Lead Martech in Revamped Org
ADWEEK reports Disney has appointed Jennifer Creegan to lead its marketing technology function, the latest addition to a revamped marketing organization at the media giant.
Peak Martech? 2026 Landscape Adds Just 121 Products to Reach 15,505
The martech landscape grew 0.79% to 15,505 products in 2026 — the smallest expansion since tracking began in 2011. CMS and ecommerce lead growth as AI restructures the stack.
