FirstHive Brings Agentic AI and Identity Resolution to Snowflake
FirstHive launches composable agentic AI and identity resolution solutions on Snowflake, shifting core CDP capabilities onto the data cloud platform.
Section
Customer Data & CDP
Customer data platforms, identity, consent and the data layer beneath marketing.
TransUnion: 70% of Marketers Say Martech Complexity Blocks Audience Reach
TransUnion research finds 70% of marketing leaders struggle to reach audiences, blaming fragmented martech stacks and unresolved identity challenges across channels.
Monetate Acquires Simon AI to Combine Personalization with Composable CDP
Monetate has acquired Simon AI, aiming to merge its personalization and testing engine with a composable CDP — tightening the loop between customer data and experience delivery.
Databricks enters CDP market with CustomerLake agentic AI platform
Databricks has entered the customer data platform market with CustomerLake, an agentic AI offering. The data lakehouse vendor's first CDP leaves pricing, GA timing, and connector…
Zeotap launches Open CDP, claims first fully composable stack
Zeotap launches Open CDP, calling it the first fully composable customer data platform that runs on open-source compute inside a customer's own lakehouse with a 'sovereign by desi…
Adobe plugs Real-Time CDP Collaboration into Amazon Marketing Cloud
Adobe has integrated Real-Time CDP Collaboration with Amazon Marketing Cloud, giving advertisers a direct path between AEP-stored audiences and AMC's AWS-hosted clean room for mea…
Gartner Places Salesforce Data 360 in CDP Leader Quadrant
Gartner has placed Salesforce Data 360 in the Leaders quadrant of its CDP evaluation. The designation arrives as the category gets absorbed by agentic AI, real-time decisioning, a…
Databricks' agentic CDP integrates IAS to clean first-party data
Databricks ties its agentic customer data platform to Integral Ad Science, betting verification signals can clean first-party data gaps for advertisers running on lakehouse archit…
Databricks Launches Agentic Challenger to Traditional CDPs
Databricks launched an agentic platform challenging traditional CDPs, per ADWEEK. The product enters a market led by Segment, Adobe Real-Time CDP, and Salesforce Data Cloud.
Standalone CDPs Lose Ground as Enterprise Suites Expand
Enterprise marketing, CRM and data cloud suites are absorbing identity resolution, profile unification and segmentation functions, E-Commerce Times reports in 'Standalone CDPs Fad…
Everest Group Releases 2025 PEAK Matrix for CDP Products
Everest Group released its 2025 Customer Data Platform Products PEAK Matrix® Assessment, ranking enterprise CDP vendors on market success and capability axes for martech procureme…
Zeotap launches Open CDP, the first composable lakehouse CDP
Zeotap has launched Open CDP, calling it the first fully composable customer data platform. The product runs on open-source compute and on the customer's own lakehouse, framed as…
