7-Eleven Launches Retail Media Network Across 760 Stores
7-Eleven has launched a retail media network across its 760-store footprint, giving brands a new convenience-channel ad platform with first-party shopper data.
Section
Advertising Tech
Programmatic, ad platforms, measurement and the privacy shifts reshaping adtech.
McDonald's Launches Its Own Ad Network, Entering Retail Media
McDonald's has launched its own advertising network, entering retail media and giving CPG brands a new first-party data channel alongside retail platforms.
Best Buy Opens TV Home Screen Ads To Retail Media Buyers
Best Buy has opened its TV home screen ad inventory to retail media buyers, letting agencies manage off-site CTV placements through the same workflow as on-site retail media buys.
Chewy pushes to build a pet-focused retail media network, Modern Retail reports
Modern Retail reports that Chewy is pushing to build a pet-focused retail media network, extending advertising infrastructure to pet-category brand buyers and joining the roster o…
Home Depot retail media network now spans Reddit and Pinterest ads
Home Depot extends Orange Apron Media to Reddit and Pinterest, giving brand teams closed-loop measurement on two discovery-oriented platforms and competing with Walmart Connect, K…
Target's Roundel Becomes First Retail Media Network on DirecTV Remote
Roundel becomes the first retail media network to land on the DirecTV remote, extending Target's ad business from on-site placements into the connected-TV path.
PayPal Ads Cross-Merchant Data Anchors Retail Media ROI at Cannes 2026
AdExchanger's Cannes 2026 dispatch frames PayPal Ads as the cross-merchant measurement layer retail media needed. Practitioners get a settlement-anchored alternative to single-ret…
Meta Rolls Out AI Tools for Building and Testing Ads
Meta has launched new AI tools for creating and testing ads, embedding generative creative production and automated validation directly into its ad platform.
Walmart Connect Streamlines Offsite Ad Buys for Members
Walmart has unified its offsite advertising workflow for retail media network members, Chain Store Age reports, addressing friction that previously required separate onboarding fo…
LG Ad Solutions, Best Buy Ads Link Premium CTV to Retail Media
LG Ad Solutions and Best Buy Ads have announced a partnership connecting Best Buy's retail media network with premium LG smart TV inventory, the deal gives retail media buyers dir…
Albertsons wires retail media data into YouTube ad buys
Albertsons is wiring its retail media audience data into YouTube advertising, giving brand buyers in the Media Collective off-site video access with closed-loop retail measurement.
Dollar General Expands Retail Media Network with AI Audio and Unified Ad Platform
Dollar General is adding AI-powered audio ads and a unified ad platform to its retail media network, consolidating buying and opening new formats for CPG brands.
